Ebay experience

I'm just selling something on ebay which I haven't done for a few months and they've gone all security conscious. So you need a 4 digit PIN code to sell an item which they give you by phoning your primary contact number with an automated message and the PIN. That might be a way to solve our recent password problems?? Anyway it didn't actually work (so maybe not!) so I ended up using the ebay live chat facility which was basically an online chat session with a support analyst who solved my problem quickly and efficiently and at no apparent cost (e.g. premium rate phone call). I liked this facility very much and wonder why we cannot also offer this to our University customers. maybe we can......