You can't communicate your way out of reality

Came across an internal document dated December 2006 titled internal communications 'improving staff and student engagement'. Subtitled "you can't communicate your way out of reality (Griffin 1996). Came across is the operative word as this is a document which had certainly evaded my attention or inbox for the last 18 months - so much for internal communications? So what is internal communications - there is a definition provided "all formal and informal communication taking place internally at all levels of an organisation" (Kalla, 2005). By the way if you go looking for it on the intranet you won't find it because I just tried! (someone please correct me if I am wrong). For staff the current communication channels at that time were defined as staff briefing (weekly e-zine), notice boards, school assemblies, intranet pages, email lists, newsletters. So onto the key recommendations of the report. Number 1 to create a working group! MIS was a member and to the best of my knowledge I've never been involved (but a colleague may have been). Numbers 2 to identify a "champion". Err don't know who that is/was. Number 3 do a full communications audit to get an accurate picture. No evidence of that. Number 4 was about a policy on quality control and advertising. Number 5 was that change should be project managed and incorporate "internal communication" as part of the project life cycle. Finally number 6 internal communications should form part of the role of all committees in terms of reference. So, the process was a complete success and all the recommendations were implemented and somewhere along the way my reality is very different to this expected outcome.